Monday, January 18, 2010

Food Styling Trend: Cloth Napkins

 
This image Real Simple

Food Photography Tip

If you’ve picked up a food magazine lately I’m sure you’ve noticed this wonderful food styling trend. I’ve written about it before on a previous post about using a napkin to add style and visual interest, but it is such a good tip that I thought I’d re-visit the topic.

Using cloth napkins in your photographs is a really simple way to add a touch of professionalism to your food photographs and in this post I’ll show you how one napkin can be used to create many different looks.


Keep It Simple

First things first. Choosing a cloth napkin is important because picking the wrong color or pattern can distract rather than enhance a food photograph. The main reason for using a cloth napkin in your food photographs is that you want to add visual interest to the picture without taking attention away from the food.

A simple plate of food sometimes looks TOO simple, so there needs to be a way to add visual elements that will make the photograph not seem EMPTY, but also not DISTRACT from the food.

Whenever I use cloth napkins I always make it a point to choose napkins that are solid in color, or at the very least have a quiet pattern. The color is also important. I tend to stick to neutrals or subdued versions of colors..ie, a mustard for yellow, light forest green for green, etc.etc.


Adding Layers

The most basic way of using a cloth napkin is to fold it up, nice and neat, and place it underneath the plate of food. How much of the napkin is visible is totally up to you, and in fact, varying the amount is a great way to play and get different results.


This image Real Simple

The position of the napkin is also variable. You can place it under the plate directly pointing to the camera or place it an angle. Each position will give you a different look, so make sure you play around with varying positions.


Crumpled and Messy

A slightly more casual way of using cloth napkins is to crumble them and tuck them on the side of the plate. This gives a less formal look, and gives the appearance that the food was just placed on the table. I particularly like this technique for rustic desserts and stews.


This image Gourmet

Below are two other shots that fall somewhere in between these two methods.  As you can see, all of the images use the cloth napkin in a slightly different way.  You probably don't even notice the napkin at first.....and that's the point!  The napkin should fall into the background, yet somehow complete the photograph.






This image Real Living

 
This image Real Living

Have any of you tried using napkins like this?  Would love to hear your thoughts and tips in the comments.

14 comments:

  1. The white paper napkin above ties the two sides of the photo together. I think it wouldn't add much most of the time though.

    I like the rumpled look. http://blog.kitchentherapy.us/2010/01/silky-tofu-chocolate-pudding-aka-chocolate-moose/ This is just a length of fabric. The dish needed color and interest. And we aren't that great on composition yet.

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  2. I def. need to play more with napkins and other props in my photographs. Well, really more styling of my frame in general, and napkins are one thing I def. want to become more comfortable with using. I used a green napkin to compliment the colors of a pic I took of some risotto this weekend. It was more to give some sense of color balance than really portraying a mood/atmosphere though...

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  3. Linda, your image looks fantastic! And that is an excellent example of how to use the rumpled napkin look. I also LOVE the idea of using any bit of fabric!

    Jenn, very beautiful image! I especially love how subtle the color is...you don't really notice it at first, but I suspect the image would loook incomplete if it wasn't there...thanks for sharing!

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  4. I use a lot of kitchen towels for props. Here is one example chocolate oatmeal almost candy bars. I have enjoyed reading all your posts-Thanks.

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  5. Thanks for sharing Lynnylu. I love the way you used two different color kitchen towels and crossed one over the other. Very beautiful!

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  6. Love napkins, they always seem to help me. And I find it fun to buy them on e-bay, vintage especially. Great post, thanks Danny.

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  7. Really nice page with beautiful pictures and wonderful recipes, many thanks for peeped on your website just a greeting from Denmark

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  8. Sometimes the obvious eludes me! Brilliant post. Thanks
    Pam

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  9. Yes, I had noticed the cloth napkin trend--and have been using them quite a bit. A good way to define the space, add an interesting angle, or, as you said add a little something to a too-plain plate of food.

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  10. Am I the only one who is annoyed by this trend? I always wonder who places a napkin in strangest colors so awkwardly behind/underneath a plate bowl/dish? I personally find it too contrived. I prefer other props that you would use on the table in real life, like flowers as table decoration or something along those lines.

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  11. Hi AnjasFood4Thought...no, you're not the only one! Many people don't like this trend. I totally see why it annoys you. The main reason I like it though is that it's hard to fill the table space around a plate with props without making the shot seem cluttered....this way the shot still has some simplicity to it without being over-done...but alas, it is a matter of personal taste...thanks for your comment!

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  12. I've used placemats the same way!

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  13. So glad I found your blog!! I recently used waffle dish cloths in a couple of posts. I was ambivalent about it, not knowing if it would seem too low-brow, but I tend to like bright colors and thought the posts need spicing up.
    http://lentilbreakdown.blogspot.com/2009/12/no-feel-awful-falafel.html
    http://lentilbreakdown.blogspot.com/2009/11/potato-fennel-soup.html
    I have a lot of napkins, placemats and fabrics from Gutatemala, Mexico and Peru and have been thinking about maybe coming up with a signature style with these. Not sure it would appeal to everyone, but I guess I have to please myself first.

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  14. Thanks for the tip, Danny. You've inspired me to invest in some nice napkins!

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