Thinking about your food blog as providing a service is a great way to clarify your blog's identity and brand. With so many food blog's out there, having a unique brand is essential. In a previous post I talked about ways of clarifying your blog's identity, and answering this question does a similar thing.
more on providing a service in second part of post...
My food blog has undergone a few identity changes because I'm always thinking about this question. Each time I answer it, I feel closer and closer to developing a unique brand and identity. These are some of the questions I'm constantly asking myself when thinking about what service my blog provides:
What Will My Readers Gain?
Why Will They Return?
What Role Does My Blog Play In There Lives?
Can They Find This Content Anywhere Else?
Answering these questions will help clarify the type of service you are providing your readers. Once you find the 'service', cater to it in every post, comment, and link.
So, what service does your blog provide? I'd love to hear some of your answers in the comments!