Blog Optimization and PromotionGoogle traffic is one of the most significant forms of traffic to my sites and while I don't get massive amounts, I do get a significant amount and this is largely due to image google searches.
I've written about this simple technique to increase traffic before, but it's worth elaborating on. At this point, because of using descriptive image titles, I receive more image search traffic than I do regular google search traffic, so using this technique is definitely worth it.
Be DescriptiveGetting more google image search traffic is simple. Instead of naming your images with a vague name like "image-1.jpg" actually describe WHAT IS IN the image and use that as the image title.
For instance, the image above is of a new recipe I made of toasted almonds with garlic-rosemary oil so I named the image "toasted-almonds.jpg" I separate words with dashes and this insures that anyone using google to search for "toasted almonds" will see my image in the image search result.
Again, simply title the image using a description of what is in the picture, and separate words with dashes and you'll start seeing increases in google image search traffic!
UPDATE: There have been a few questions about the use of dashes to separate the keywords in the title. I'm not an SEO expert but I've done a bit of research on the subject and there isn't clear agreement on whether this is beneficial or necessary. The sources that I trust do suggest that titles using dashes to separate keywords DO rank higher than those that don't. Here are two sources for you to look at
SEO for Images - eWritings
SEO Images: Optimising For Google Images - Foliovision
Again, there isn't clear agreement on this, but I trust these sources and I've had great success with formatting my images this way. Anyone out there an SEO expert that could shed some light on this? Would love to hear about it in the comments.