1. Leave a comment on other blogs. Make sure the comment adds value to the discussion
2. Participate in forums. Again, leave comments, start discussions, answer questions
3. Build relationships with other bloggers. Send an email. RT their tweets. Comment on their blogs, etc.
4. Social Media. Participate on Twitter, Facebook, Stumble Upon, etc.
These are all fine and dandy. But what would happen if I stopped doing ALL of these things? Will my traffic crash? Will I be missing out on a traffic bonanza by not utilizing these strategies?
I actually think the opposite will happen. I think my traffic will increase. Here’s why?
‘Sincerity’ Is The New ‘Value’The problem that I’ve always had with the above strategies is that they are fundamentally not sincere.
Wikipedia describes sincerity as : the virtue of one who speaks truly about his or her own feelings, thoughts, and desires.I would take it a step further and say that sincerity involves no ulterior motive for expressing ones feelings, other than to speak truly about them.
At the core of most of these traffic-building strategies is an expectation and an ulterior motive. That expectation, that ulterior motive, is traffic of course.
Now, there is nothing wrong with wanting to increase traffic. I want more traffic just like anybody else. But recently I’ve found myself promoting my blog through comments, forums, etc. and what I’ve found is that attempting to add value to these conversations is difficult sometimes. So difficult that I either waste time trying to think of something valuable to add, or I make a half-ass attempt and leave a weak and ultimately benign contribution.
Only Contribute With Genuine IntentionsTiring of this I made a new resolution that I think will actually increase my traffic and readership. Here it is:
I will only comment, email, blog, and generally contribute to the blogosphere if I have something sincere to say, and with an understanding that I am doing it because I genuinely feel compelled to, and not because I expect something in return.
This of course means that I might be commenting less, tweeting less, participating in forums less, etc. etc. But I think that when I do contribute it will be a genuine contribution that will add value to the conversation and ultimately readers will respond to this more positively.
Will my traffic sink? Who knows? But I think that my contributions will be more interesting, informative, and add more value than before. And that can’t hurt.