I don't know about you, but in addition to running two blogs, I have a full time job. I barely find enough time to post consistently, let alone promote my blog. So how do others do it?
Although there is some great advice available about how to promote and drive traffic to your blog, much of it requires tons of time and dedication.
Are there any other alternatives?
Blog promotion tips in second part of post...
I started thinking about this when Susan of Sticky, Gooey, Creamy, Chewy
left a comment about proper comment etiquette. More specifically, how to go about replying to comments when we've got twenty other things to do. Funny enough, I'd been trying a new promotion strategy that incorporates many of these questions so I thought I'd share it.
Promotion Strategy - Start SmallMuch of the advice I found centers around community building. Social media like twitter, facebook, stumble upon, etc. can be used to cultivate readers and therefore build traffic. Yet I easily get overwhelmed with the shear amount of options that I don't even know where to begin.
So this is my new plan. I'm not sure that it's going to work out, but I'm giving it a shot and I'll post about how it's going.
Step #1 - Break Down TasksPart of the problem with blog promotion is that there are too many options when it comes to ways of promoting your blog. Each option requires dedication and time so I've decided to break it down into three parts:
A. Social MediaSocial media incorporates any on-line community like twitter, Facebook, FoodBuzz, Flickr, etc. Social media is usually characterized by making on-line 'friends' and interacting and sharing with them.
B. ForumsForums vary from topic to topic and there are tons out there. A forum is where you leave a comment, question, recipe on a bulletin board and other users respond.
C. CommentsComments refers to comments that other readers leave on your blog, but also comments that you yourself leave on other peoples blogs.
Step #2 - Dedicate Time For Each TaskLast week I discovered this great post on Problogger about a similar topic and the post included this amazing calendar that assigned a particular blogging task to a particular day.
That's the idea here.
If you only have an hour day to blog, dedicate 15 minutes to social media on Monday, 15 minutes to forums on Wednesday, and 15 minutes to comments on Friday. If you have extra time through out the week, great! If not, no worries.
Now obviously everyone's schedule is going to be different, so simply break down the tasks and assign the amount of time you are able to afford to each task.
You are placing yourself on a schedule of sorts. You're setting time aside to work on community building and blog promotion. Keep in mind that all three of the above mentioned blog promotion tasks require you to contribute something of VALUE. Do not just leave a link to your latest recipe!
Ultimately,the idea here is to not spread yourself too thin. Pick one social media site and one forum and slowly build your presence. This way, blog promotion is manageable and not overwhelming.
I've been trying this strategy for a week and so far, so good. I'm still doing my other regular blog promotion stuff like submitting recipes to Foodgawker and Flickr, but that's about it.
I'd love to hear how others have tackled this problem. What sort of strategy do you use? How do you promote your blog?
Share your thoughts in the comments.