Better Food Photos = More TrafficThe food blogging world is getting very, very crowded. Thousands, upon thousands of people are taking to blogging about food and YOU have to find a way to distinguish yourself.
Improving your food photographs is a good way to create a unique blogging identity but it's also a good way to increase traffic to your blog. As soon as I started to work on my food photographs I saw immediate increases in traffic.
3 ways to increase traffic with better food photos in second part of post...
Here are three ways that improving my food photos helped increase my traffic.
#1 - Google ImagesImproving the quality of your images and adding the appropriate "Alt" tags will increase the likelihood of readers finding your images while searching using google image search.
About half of my google traffic currently comes from readers searching for images using google. The better quality your image is, the more likely it's going to catch the eye of someone searching. If your photo is dark, blurry, or lacks visual interest, readers are likely to look past it. Don't let that happen!
#2 - Food Porn SitesAs soon as I improved the quality of my images, my photos started to regularly get accepted to sites like Foodgawker, Tastespotting, and Serious Eats. These sites publish blog submissions based on the quality of the food photographs.
When I first started blogging, my posts regularly got rejected because my photographs sucked. Now the majority of my traffic comes from these sites.
#3 - Professional Vs. AmateurThe quality of your images is one of the major factors readers use to judge whether or not they will continue to click through your site once they've found it. The more they click, the more likely it is that they will return and become loyal readers.
Having quality food photographs adds an air of professionalism to your blog which is also likely to convert readers from one-time visitors to loyal readers.
Like I said before, there are tons of food blogs....why should I click through post after post, of dark, boring photos? It screams AMATEUR, which doesn't convey confidence and authority--two of the qualities readers look for when deciding whether or not to return.
Any other ideas or thoughts about food photos? Why do you want to improve the quality of your food photographs?
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